Dana Jorgensen is the owner of the company and primary author. A member of the publishing world since 1985, he has overseen the publication of everything from newspapers to magazines to novels and textbooks, and have participated in every stage of production. In 1992, he started writing the game that would eventually lead to the formation of the company, and since has gone on to garner accolades for much of his work, including the title of "Best Cyberpunk Author, in or out of RTG".

Freelancer Fraser Ronald is a new author and part owner of Sword's Edge Publishing. His credits include Blood & Guts: In Her Majesty's Service from RPGObjects and a number of adventures under his own SEP banner.

Freelancer Matt Haught is a well known reviewer for Silven Crossroads and a well respected gun guru on the WOTC message boards.His work for ARP is his first published work.

Part time company staffer David Sinclair is a long time fanboy and now part time ad exec. Personally, we creative types think he's in it for the free books, since he doesn't do much work.

Annie Kan is a freelance illustrator currently employed to illustrate our first fiction release, The Quest for the Five Seals of Magic. Thus far, she is illustrating the first volume of the novel series, Quest for the White Seal and we sincerely hope she'll hang around to handle the other four, since we love her work so much.

Co-Author of The Quest for the Five Seals of Magic and The Gamers' Cookbook. Due to past problems with strangers, she doesn't want you to know much more about her, lest she be forced to kill you for knowing too much.

Better known by many as "Knighthawk", Dave is a relatively well known industry figure, best known as the manager of the Chrome Berets, R Talsorian's official demo team. He has taken a position with us as our online news poster.

The Prometheus gaming project has but one goal: to offer a more open alternative to the d20STL offered by Wizard of the Coast, Inc.

To that end, the project developed a logo and license for use with the OGL that would allow publisers to declare compatibility with other Prometheus works without asking that the publisher to censor his work. The Prometheus license only asks that the published work be compatible with the documents known as the PRD's and be released under the OGL.

The Prometheus license offers publishers security. The licensee may use any version of the license that they choose, even older versions. Use of the logo by a licensee is granted in perpetuity as long as they follow the rules of the license.

The Prometheus license offers publishers freedom. The Prometheus license contains no terms that restrict the contents of covered works.

While the original developers, the Free Gaming Association, no longer exist, Prometheus continues on, supported by numerous publishers in the industry. For more information on Prometheus, visit http://www.prometheusgaming.com/.

ABOUT:

Welcome to the website for Alternate Realities Publications. We specialize in the production of "Documentary Game Materials". In other words, rather than the vastly abridged materials presented in similar products, we provide you a product that is a bridge between simple gaming material on a subject and a dedicated coffeetable reference material like you might find in a book on the "airchair hobbyist" market. Currently, our products are predominantly available in PDF. However, we are making the move to bring our numerous offering to the print market via POD (Print-On-Demand) technology. Our preferred vendors in both categories are accessible via the links pertion of our menu.

Our flagship product line is Big Bang: The Mostly Ilustrated RPG Guide to Modern Weapons. Currently standing at more than fifty products available, this started as an open-ended series dedicated to detailing all the world's small arms developed since 1840. To date, we have published more than 800 pages of material, covering more than 1000 weapons and variants. Additionally, the product line goes well beyond just covering firearms. We have covered a wide range of material, including heavy support weapons like grenade launchers and RPGs, anti-tank weapons, anti-aircraft guided missiles, land mines, and hand grenades. In 2004, we added military vehicle profiles to the line. Big Bang breaks down into three distinct product sub-lines. The main series provides larger volumes dealing with military small arms, the Mini-Bang series offers short, concise booklets covering specific topics, and the Ricochet series offers profiles of military vehicles and the heavier weapons they mount.

Our second line of "Documentary Game Materials" is Lost Destinations. With the first volume released just in time for Halloween in October 2004, this series will document for your games the many strange places of the real world; everything from haunted homes and towns to abandoned military facilities to strange regional legends. This series is expected to be produced at a rate of 3 volumes per year, and we are looking for regional authors to produce material for their local area.

Our third line is Modern Kyuujinjouhoushi. A Kyuujinjouhoushi is a job listing catalog in Japan, typically the size of your average phone book. We've taken that as a cue to develop enough character development material for D20 Modern to fill a phone book of our own. So far, we have produced 7 well received and truly innovative new character classes for the line, often introducing interesting new perspective and unusual ways of accomplishing goals.

A Bit of History

Alternate Realities Publications got its start in 1995 as a the outlet for publication efforts for The World of Barador Though a lot of hot air the first few years, the company bucked its way through a year's worth of product for a failed e-zine concept and finally, in 1998, published The World of Barador. Due to purely technical issues, the company closed its doors in early 2000. After several years in hiatus, the company returned to the market in March, 2003 with its new flagship product line, Big Bang, the Mostly Illustrated RPG Guide to Modern Weapons. For fiscal 2004, we ranked #30 of 287 vendors on RPGNow, with 10 products moving more than 100 units, including two moving more than 200, one moving more than 300 and one moving more than 500. For 2005, we are expanding the company. Not only are we are producing at least 25 products per year, with every intention of staying in business for the long run, but we are also delving once again into the print medium, putting five products to paper in the first month of 2005 alone.

Here is our original company logo. Even for something ten years old, it isn't a pretty sight, eh? But that was then and this is now. The only vestige remaining of that logo is the galaxy swirl we'll be putting on the spine of every book that goes to mass print.

ARP was also one of the pioneer publishers of PDF, being only the third company to make PDFs an option for our publications. Only Microtactix and BTRC managed to make PDFs available for sale online before us. With more than 10 years of experience in dealing with the trials and tribulations of PDFs, you can be assured that you'll have few problems viewing our products on your computer. Most of our PDFs are compliant with some of the oldest and most widely supported PDF standards, making them readable on PDF viewers as old as Acrobat Reader for DOS 2.0. Those utilizing internal programming are readable with Acrobat Reader 4.

Operations

Business operations here at ARP are in part conducted with an experimental basis. Since 2003, the premise has been to see how far and how fast the company can grow, starting with nothing more than $100 in capital. To that end, a number of somewhat unusual policies have been adopted for the company.

First is a paperless work environment. Paper can never be completely eliminated, as there will always be someone who holds onto a preference for paper and forces that preference upon you. However, aside from a box full of receipts and a few copies of contracts, we've done pretty well.

Operating on a shoestring budget requires minimized expenses. With our move to print, publication will rely on POD, even if the products enter the traditional distribution system. Print runs are getting smaller, pre-press fees are getting higher, paper is getting more expensive, and the overhead associated with storage is also increasing. Even now, we are moving in on a point where a 1500 unit print run doesn't cost but a few hundred dollars more via POD than it does the traditional way and our products are competitively priced. Within two to three years, even this slim margin will be weathered away to nothing, via overhead and storage costs generated by the unsold copies of a traditional print run. And while we're not making quite as much per unit sold as they guy who printed 1500 copies at once, we don't pay any storage fees, we don't need to engage in inventory control, we'll never absolutely have to list any product as out-of-print and most importantly, we don't have thousands of dollars of capital tied up in slow-moving product as we wait from a print run to sell through.

PDFs. Our business relies heavily on PDF sales. The PDF is the way of the future. Why suffer a bad back lugging around 30 lbs or more of the essential books, when a 10 lb laptop can not only hold everything you absolutely need, but all the material you might have use for and everything you're sure you won't touch but better bring to be on the safe side as well? Especially when a publisher keeps his products search-indexed for Acrobat? The only thing holding back this change is the cost of laptops, as most gamers haven't caught on to the fact that a $300 P2 500 MHz laptop is as capable of handling your PDFs as a $3000 P4 2.6 GHz laptop. But the day is coming and it will be here in just a few short years. There's a $100 laptop that is expected to enter production sometime in 2007, and Microsoft introduced Origami, a mini-computer somewhere between laptop and PDA, running Windows XP. So now is the time to start building up the marketplace and becoming an industry leader for the day the old laptops begin to rule the gaming world. Also, PDFs represent a significantly larger profit margin over books, and help offset the profit lost by using POD.



Reviewers' Reward Program ™ of Alternate Realities Publications
Reviewers' Reward Program © Alternate Realities Publication, 2003, 2005.
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